The first logo was designed to bring a friendly feel with a pop of colour. Taking inspiration from the word Lemon, bring in the yellow. The logo then developed from their end into another iteration while the business was expanded into other sectors and markets. They now have LemonJelly Creative which is aimed at more of a younger market and Wonderosity which is a more adult market for events.
The new iteration of the LemonJelly Creative logo features an updated typeface and also a revisit to the colour which is now more of a mustard shade of yellow. There has been the introduction of other colours to bring some vibrancy and colourfulness outside of the yellow.